This is an in-depth discussion on how US-India startups can use curated events to drive US GTM. It covers topics such as what type and stage of startups are most suited for leveraging an event-based GTM strategy, operating learnings around event design and planning, a deep dive into the CXO roundtable format, and tracking the ROI of these events.Joining me for this discussion are Nivas Ravichandran and Nitya Baskar from the Marketing team of Spendflo, a SaaS spend management platform backed by Accel and Prosus. Before this, Nivas led marketing and partnerships for seven years for different products within Freshworks, while Nitya was at MadStreetDen.TIME STAMPS:(((((((((Connect with Nivas - https://www.linkedin.com/in/nivasravichandran/ and Nitya - https://www.linkedin.com/in/nityabaskar/  *****Check out "An Operator's Blog" (https://operator.blog/) for weekly posts on Startups, Investing, and Life.I am a venture investor focused on the US-India corridor. Feel free to reach out on LinkedIn (https://www.linkedin.com/in/soumitrasharma5/) and follow me on X (@soumitra_sharma).