In this episode, Frauke sits down with Attractions & Heritage Scenting Consultant Liam Findlay to discuss how to tell stories through scent. Liam shares why he believes smells are such a powerful medium to convey a story and what elements of a story scent particularly helps to elevate. He gives several examples of theme park rides that use scent to enhance experiences and tells how people react. Liam then shares some of the museum projects he's worked on and how scent helps to build empathy and improve learning. He also reveals an exciting new project he's just launched; a children's book which encourages children to explore and think about the smells in their own lives. This episode will leave you thinking about how you can use scents to tell stories in new and interesting ways.

Learn about and buy Liam's new children's book The Doom Town Dummies here.

Buy The Doom Town Dummies' Aroma Cube Pack that goes with the book.

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