Amtower Off-Center
Amtower Off-Center
Federal News Network | Hubbard Radio
Like: The button that changed the world
43 minutes Posted Oct 28, 2025 at 4:00 am.
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Show notes
Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World". Topics include: The evolution of the Like buttonWhat the creation and adoption of the button reveals about technical innovationWhy the button is addictiveThe rise of the "Like" economyHow Like transformed advertising and marketingLike-facilitated influencer marketing
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