This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include:
Do small contractors understand the power of branding and how to implement it
Key elements of a brand plan
Tag lines and logos
How does a company determine the need for a "rebrand"


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The evolution of podcasting in GovCon

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.