This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.Topics discussed include:
What is high impact marketing and the shift in recent years of the major components
The content priorities of high growth firms: generating content, differentiation and social media marketing
Marketing spend declining slightly, but high growth firms remain steady
Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production


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End of Fiscal Year marketing

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.