This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.Topics discussed include:Why did you write Hard Talk?Who is the audienceDealing with unexpected situations that can impact a company's reputationLessons learned from the front lines of MarCom in the government marketAdvice for would-be authorsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.