This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.Topics revolved around strategies for small business growth, including:
understanding and controlling how your company is perceived in the market
using data to assess market demand for what you do
differentiating and carving out a niche
focusing your limited resources for the best ROI
reevaluating annually to determine if you need to pivot to grow


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The Visible Expert Revolution

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.