Ever wonder why India is emerging as the new frontier in e-commerce and Amazon product sourcing? We welcomed seasoned sourcing expert, Lokesh Parashar, to shed light on this trend. Lokesh, with his 30 years of experience, unraveled the vast opportunities, potential returns, and occasional hurdles when sourcing from India. One key takeaway from Lokesh was the value of investing not only in the product but also in the community by actively participating in events and fostering relationships within the e-commerce sphere. Taking a closer look at the sourcing landscape, he shares his experience on how he made a remarkable transition from factory owner to supplying giants like Walmart. The challenges confronted after the 9/11 tragedy, his move to Canada and subsequent return to India due to his wife's medical condition, and his eventual venture into sourcing for small businesses added a deeply personal touch to his fascinating journey. His takeaway was clear: opening his own US-based company makes financial transactions smoother and can even open doors to becoming one of the largest consulting firms connecting Indian factories and the US. We couldn't leave the topic of sourcing without comparing India and China. Factors like pricing, quality, business support, and even labor costs were laid on the table. We discovered that while China has an edge in infrastructure and logistics, India isn’t far behind catching up. We also underlined the importance of building personal relationships with factory owners and taking the time to visit these countries. Finally, an engaging discussion about the importance of creating a federation for sourcing agents in India and how their unique program lets Amazon FBA business owners get an Indian sourcing trip with just $999 all-in. Come join us on this journey, and who knows, you might just uncover your next big business opportunity. In episode 371 of the AM/PM Podcast, Kevin and Lokesh discuss: