Learn about how Njekwa Beasnael successfully and joyfully straddles a wide variety of different worlds.

He spent his early years in Chad and Ghana before moving with his family to the Dallas area.  He then attended Texas A&M, where his passion for wine and food took hold, and moved to New York City to pursue his passions professionally and where he ultimately met his wife who hails from Montana. Njekwa recently joined Cru Luv Selections, an NYC-based wine branding and marketing firm dedicated to blending wine and hip hop culture.

Njekwa talks about the bridges Cru Luv has been building between the worlds of wine and hip and offers his secret to personally straddling so many different worlds: in short, have an open mind and listen.  He fondly reminisces about his first tastes of classic American cuisine and shares his view of life on a Montana ranch (as well as the tantalizing benefits of enjoying beef at its source).  Njekwa describes an unceasing passion for one particular wine region and unquenched curiosity about another.

He finds hope in people’s growing awareness of matters long below the surface and the groundswell of people coming together to make the world a better place.