As a perseverant guide for companies to disrupt their industry through customer-centric innovation, Dennis Geelen serves as the Founder and Principal Consultant of Zero In, as a well as the bestselling author of The Zero In Formula and creator of the Zero In innovation board game. Dennis is a recent graduate of David Brier‘s brand intervention Masterclass.

Dennis also gives back to the community by volunteering his time in several capacities.  From coaching youth sports, to volunteering at the afterschool program in the local Boys and Girls Club, to his current role as Past-President of the Kawartha Lakes Food Source, Dennis is very community minded and has a passion for non-profit organizations.  

On this episode of American Real, Roger Brooks asks Dennis about what the biggest challenge is that all businesses face. “Companies need to be more customer-focused and more innovative,” Dennis says. “The ones that really rise to the top, the ones that stay there long-term, they have those two things in common.” Tune in to this episode, and learn more! 




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Mentioned In The Episode:

Dennis’ website: www.zero-in.ca

Dennis’ book: https://www.amazon.com/ZERO-FORMULA-Definitive-Sustainable-Customer-Centric-ebook/dp/B08GYF4FK7