David Brier is Google’s #1 Rebranding expert, he’s the Slayer of the Mundane, the Liberator of Awesome, the Author of Amazon’s Branding Bestseller “BRAND INTERVENTION” responsible for nearly $2B in sales, and is this week’s guest on American Real TV. In this episode, we sit down for an in-depth conversation about branding, and how he applies his brand intervention techniques to his clients and their business.

SHOW NOTES:

- David’s 40 years in the branding space.

- The rebranding mindset.

- Having site of the bigger picture when working with his clients.

- How many people are actually making a difference in the world?

- Davi’d concept of humility; derived from lowly, unworthy, dirt.

- The difference between empathy and sympathy.

- David’s book; Brand Intervention: 33 Steps To Transform The Brand You Have Into The Brand You Need.

- Entitlement.

- David’s introduction to art and his early career.

- The importance of color.

- Brands and icons.

- “Neither coffee nor branding work when diluted.”

- The rebrand and the honest assessment.

- Why, how and what void are you filling; and what dots are we connecting.

- American Real’s brand example.

- How David created his own brand.

- Budgeting the rebrand.

- David’s failures.

- The value of LinkedIn.

- David the coach; from macro to micro.

- David Brier’s legacy.

- David’s website: risingabovethenoise.com

- Buy the Book: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1584893125&sr=8-1

- Roger L. Brooks is the founder and host of American Real. Get his latest book, "The Power of being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr

Do you need a hand sorting through some uncertainty? Are you craving some accountability in your life? If you answered yes, book a call on Roger's calendar to see if he can help: https://calendly.com/americanreal/20min

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