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Lori Goldberg, CEO of TraffIQ, has experienced all sides of the advertising industry. Lori graduated from the University of Delaware with a major in Fashion Merchandising. She was accepted into an executive training program at Stern’s Department Stores (which now goes by a much more familiar name, Macy’s). After the eight week training program the Senior Vice President of Marketing gave Lori an offer for a position in the corporate office. However, at the young age of 26, she decided that she wanted to get more experience and understanding of the agency. After taking a very unconventional route, Lori now has over 18 years of client and agency experience from her work overseeing clients with budgets totaling over 100 million dollars, such as Capital One, Ralph Lauren, and Microsoft.
