In a 2019 article for Behavioral Economics, Aline Holzwarth, a behavioral scientist, used Newton’s laws of motion to inform three laws of human behavior.²

These three laws are:

1. Behavior tends to follow the status quo unless it is acted upon by a decrease in friction or increase in fuel. (Change depends, then, on how much friction or fuel there is.)
2. Behavior (B) is a function of the person (P) and their environment (E), or B=f(P,E). (The person matters, but so does the environment.)
3. For every decision made, there are tradeoffs and the potential for unintended consequences. (Opportunity cost)

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ARTICLE: https://www.behavioraleconomics.com/the-three-laws-of-human-behavior/