Show notes
”The advantage of working in such a huge brand is that you can really partner up with different brands and channels such as TikTok and Pinterest, get their insights and build your knowledge.«
Guest in the #2 episode Alumni CONNECT podcast was Teja Burja, digital marketing manager at ADIDAS headquarters. The moderator was Julija Horvat Zeilhofer, working at Adidas as well and a member of TOP EF group.
We talked about:
- small town of Herzogenaurach - Adidas HQ location
- corporate compared to smaller company's environment
- opportunities that made her stay
- climbing wall & walking around in sportswear - benefits
- importance of building an opinion, team relationships & showing eagerness - promotion
- always evolving role of a digital marketing manager
- working with TikTok & Pinterest - partners & trends
- learning managerial skills at SEB LU
- being a team player in diverse teams
- quick transition to digital working - challenges
- outdoor & sustainability - future career & passion
