On this episode of the Almost Exactly podcast we discuss something that we think is heavily debated in the world of marketing and advertising today. It's at least heavily contested between us. At the end of the day it's the messaging and the creative that matters the most. Attention can be bought anywhere, all media placements can be effective an impactful, but did you communicate a message clearly enough to the right people?--- Support this podcast: https://anchor.fm/almostexactly/support