Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include:

* Strategies and tactics to secure the most impactful media coverage for business books and authors
* How business authors can leverage publicity and use the book as a business card
* Why many authors use publicity as the marketing arm of their business and generate new business and build their expert brand
* The changing business media landscape and how this affects book marketing for business authors
* The power of byline articles, excerpts and expert commentary
* The importance of a book publicity campaign being a team effort, and how authors can augment and maximize the results publicists produce
* And much more!

Get actionable advice and insights from one of the best business book publicists in the industry!