Smith Publicity President and book marketing thought leader Sandy Smith provides great tips for authors on how to maximize their publicity and media coverage.

Topics discussed include:
* Leveraging media coverage to spark book sales and secure additional opportunities such as speaking engagements and new business.
* Essentials of author websites to engage visitors and convert them into fans
* Using social media to spread the word about interviews and stories
* Maximizing book discoverability on Amazon by having a persuasive book description, compelling bio and robust Amazon Author Central page

Sandy gives authors the insights and advice that can radically enhance the benefits of your book publicity campaign.

Host: Dan Smith