Noelle Stary from 20Lemons, a full-service marketing company, talks about the foundations of a good book marketing plan, when and how to implement them.

Find 20Lemons at http://www.20lemons.com.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher