Ingrid chats with Carly Stringer about creating productive Facebook ads for your ecommerce business. They discuss taking the plunge and testing, collaborating with other small businesses, and using Facebook Ads Library to check out what is working in the marketplace. Carly is a freelance Facebook media buyer. Through her 1:1 ad management and consultancy and ADvance membership, she helps indie retailers master Facebook and Instagram advertising so they can increase sales and grow their online stores. Her advertising experience spans the clothing, accessories, homeware, stationery and gifting sectors. Free resources: Free Facebook Advertising resources for eCommerce - Carly Stringer Membership: ADvance: The Facebook advertising membership for online retailers   Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting. Edited by Emily Crosby Media. Podcast artwork designed by Hadrien Chatelet of www.thewern.com