This week APN examines the impact social media has on people and the media. We'll talk about relationships between big media and regular folks, and how social media is changing everthing from consumer habits to political leanings in Finland. Our special guest is Steve El-Sharawy, the head of insights at EzyInsights, a social media analysis and consulting firm used by thousands of journalists around the world. 21 September 2018 / All Points North / Yle News