Pricing isn't a perfect calculation. There's no template that says "if you sell a course with five modules, charge $97." Instead, pricing is a recipe — and today I'm walking you through the five ingredients I use every single time.

In this episode I'm breaking down customer value perception, your lived experience and expertise, demand and capacity, high-end vs. DIY buyers, and the most important piece: what feels like an aligned energetic exchange. This is how I price everything — and why I've lowered prices just as often as I've raised them.

Key Takeaways:

• The 5 ingredients in my pricing recipe (and why it's different every time)
• Customer value perception: what are you giving them back? (Time, energy, clarity, financial ROI)
• How your lived experience and investments get infused into everything you price
• The role of demand and capacity in pricing decisions
• High-end buyers vs. DIY buyers (and why both are valid markets)
• What feels like a good deal for both of us — the energetic exchange that matters most
• Why Southwest doesn't put first class seats on BOGO (and what that teaches us about holding your price)

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