From doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand.

In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they’re the two most cruise-knowledgable Lisas around!

Lisa shares the ups and downs of her journey - and her lessons and story is relevant no matter what industry you are in with your business.