For the fourth episode in the third season of the Alcohol Issues Podcast we discuss and expose the “master manipulators”.In two very recent Alcohol Policy Evaluation Hearings in both the Scottish and British Parliaments, alcohol industry participation drew widespread criticism and scrutiny. We discuss why and what can be done about it.In this episode, we reveal and discuss the lobbying narratives and spin of alcohol industry lobbyists on display in two separate parliamentary hearings.