How Rimas Entertainment and YouTube sparked the Latin music explosion. Mauricio Ojeda shares the inside story. Welcome to Music Biz Club Episode 17.In this 24-minute conversation, Mauricio Ojeda breaks down how YouTube partnerships, early digital strategy, and independent labels like Rimas Entertainment helped ignite the global rise of Latin music and reggaeton.

We discuss:

• The first digital revolution of Latin music

• Why traditional labels ignored reggaeton

• How Puerto Rico dominated global charts

• The early YouTube strategy behind Rimas

• Microsoft → Google → YouTube career pivot

• Lessons for artists navigating digital platforms From crime reporter in New York to YouTube partnerships leader across Latin America, Mauricio’s journey reveals how timing, culture, and digital leverage reshaped the industry.