Wedding magazines are a particular love for us here at Aisle Seat—host Alison McGill was the Editor-in-Chief of celebrated Canadian-based publication Weddingbells for many years. On this show, we get a behind-the-scenes look at the making of a beautiful new wedding-focused title, G&G Weddings, produced by the creative minds behind the award-winning publication Garden & Gun Magazine. Executive Editor Amanda Heckert chats with Alison about the inspiration behind G&G Weddings, an idea which had been percolating with the magazine's editorial team for some time and was born as a result of the popularity of the G&G's online wedding content. Amanda and Alison chat about the joy wedding media brings to readers, the process of having a real wedding covered by the publication, what's trending in weddings for the year ahead and when you can expect the next drop of G&G Weddings—the inaugural issue was such huge hit the editors are already working on a second one.