You no doubt know about lab diamonds. You probably know a little on the subject, but on this week's episode—just in time for summer engagement season—you'll learn a lot about them thanks to our guest Virginie Roy, CEO and founder of Montreal-based Proud Diamond. Virginie credits her lifelong love and passion for jewelry to her grandpa who who worked in the diaamond and gold industry. Lab diamonds are something Virginie is incredibly passionate about and are at the heart of her business. On this show, Virginie takes us on a deep dive into the world of lab diamonds. How they are created; the cost; and why they are a smart, sustainable, and ethical choice for every day, but especially for an engagement ring.