In this episode, I sit down with Marise from Chas Organics to explore her team's commitment to organic, fair trade, and sustainable food production.Marise shares how their mission is deeply rooted in providing high-quality, Ayurvedic-inspired products sourced from Sri Lanka.She walks us through the values that drive their production—making organic food both accessible and affordable—while fostering a circular, regenerative approach to business with suppliers and farmers they're proud to support.We also chat about their 1% for Elephants initiative—a first on Aisle 42! Their work to reduce human-elephant conflict in Sri Lanka is a powerful example of business making this world a better place through conservation.To learn more go to https://chasorganics.com/.To learn more about who's behind this podcast and how we help food and beverage brands grow faster, visit https://www.ethicalfoodgroup.com/.Here's a summary of this interview:Chas Organics' Mission – The company is dedicated to empowering communities through good health and great food, with a focus on holistic, Ayurvedic-inspired products.Diverse Product Range – Their lineup includes coconut milk, heirloom rice, spices, curry pastes, canned tropical fruits, and warming beverages, all 100% organic and sustainably sourced.Sourcing from Sri Lanka – The company partners with small-scale regenerative organic farmers, ensuring premium, high-quality ingredients free from heavy metals and contaminants.Fair Trade Commitment – Most products are Fair for Life certified, supporting ethical wages and sustainable farming practices while fostering long-term partnerships with suppliers.Retail Expansion – While maintaining a strong presence in independent health food stores, Chas Organics is also expanding its reach through Costco, Loblaws, and online platforms like Amazon.1% for Elephants Initiative – The brand actively funds conservation projects in Sri Lanka, working to reduce human-elephant conflict by restoring wetlands and protecting migration corridors.Ethical Coconut Sourcing – Chas Organics ensures that no monkey labor is used in their coconut harvesting, a cruel practice still found in some regions.Consumer Education – Marise highlights the importance of consumer choice and awareness in driving demand for ethical and organic products, influencing retailers to prioritize sustainability.New Product Innovations – The company is expanding into the U.S. market and rebranding its heirloom rice line, with more product innovations on the horizon.Sustainability at the Core – Beyond organic certification, Chas Organics prioritizes regenerative agriculture, fair trade, and environmental conservation as key pillars of its business model.