In this episode, Tim sits down with Zebb Luster, Executive VP and Artist Manager at River House Artists, for a deep dive into artist development in today's music industry.Zebb shares his unlikely journey from an agricultural background in Florida to becoming one of the key figures behind River House's growth. Along the way, he discusses how building songwriter rounds helped him create relationships throughout Nashville, why songs remain the foundation of every successful artist career, and how River House has evolved into a full-service company spanning publishing, label services, and management.The conversation explores what artist development really means in 2026—from songwriting and branding to social media strategy, fan engagement, and long-term consistency. For artists trying to cut through the noise, Zebb offers practical advice on building a sustainable career rather than chasing overnight success.