Episode 248

Host: Marc Summers (AIME’s Founding President)

Guest: JP Hussey (The Hussey Team)

JP Hussey is back, and he brought the Huss-bus.

Our former Broker to Broker host returns to talk marketing, mindset, and how to make mortgages fun. From the famous Huss-bus to closing loans on the Rocky steps in Philly, JP has built a purchase-focused brokerage around consistency, fun, and genuine relationships.

He sits down with Marc to talk about marketing, mindset, and why scheduling your day is the secret to keeping your sanity.

Key Takeaways:

• Why marketing must come before guidelines when building your business.
• How to stay top of mind without spamming your book of business.
• The power of consistency: texting 400 real estate partners every Wednesday.
• Why he hires inexperienced LOs with athletic backgrounds over “forty million dollar whales”.
• The importance of keeping marketing light, fun, and client focused rather than self serving.

Golden Nugget:

“You have to start with marketing. Figure out how you’re going to get leads today. You can’t do anything with guidelines if you don’t have leads to do them with.”

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