On this episode of AIM In Practice, we get to hear from Pamela, a massage therapist and business owner. Pamela shares her insights on what makes a practitioner successful, including the importance of lived life experience and genuine care for clients. She also discusses the impacts of overworking and finding a management style that works for both the practitioner and their clients. Pamela talks about her personal experience of overcoming a severe brain injury and how it inspired her to slow down and delegate responsibilities. She emphasizes the importance of small business owners working both in and on their business and shares her thoughts on the lack of business knowledge in the wellness industry. Join us as we engage with Pamela in discussions on the challenges of managing a massage therapy business and how Pamela's experiences will help guide listeners in their own wellness ventures.