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<figure class="wp-block-podcasting-podcast podcast-2000"><audio controls src="https://www.design.co/wp-content/uploads/2019/01/s1e2_kpcb2015.mp3"></audio><figcaption>S1 E2 of Aichaku Podcast / 2015 Design In Tech Event in Silicon Valley</figcaption></figure>



<p>In 2015 I hosted a Kleiner Perkins event to present the 2015 #DesignInTech Report at Uber HQ together with moderators Creighton Hicks and Jackie Xu interviewing Andrew Crow, Catherine Courage, Bob Baxley, and Sarah Oppelt. We covered topics of design in enterprise, design <g class="gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="4" data-gr-id="4">and</g> business, and design within the entire Silicon Valley ecosystem.</p>



<p><a href="https://www.kleinerperkins.com/perspectives/how-designers-are-building-careers-in-silicon-valley">The master event summary</a> from back in 2015 which gives more color to what you can hear here.</p>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="580" height="415" src="https://i0.wp.com/www.design.co/wp-content/uploads/2018/12/4eb3f159-39a7-47b5-b711-1b044deba9b8.gif?resize=580%2C415&#038;ssl=1" alt="Graphic of I and N of the word &quot;in&quot;" class="wp-image-1639" data-recalc-dims="1"/></figure><div class="wp-block-media-text__content">
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S1 E3 of Aichaku Podcast / Design in Tech Report 2019 at SXSW

Aichaku (ahy-chaw-koo) is the Japanese term for the sense of attachment one can feel for an artifact. When written by its two kanji characters, you can see that the first character means “love” and the second one means “fit.” “Love-fit” describes a deeper kind of emotional attachment that a person can feel for an object. It is a kind of symbiotic love for an object that deserves affection not for just what it does, but for what it is. And that is what Design is often mostly about.