Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the powerful “Triple A Effect” of EGC:Attracting top talent,Retaining engaged staff,And accelerating sales with real product showcases.You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.In this episode:

Intro

What is Employee-Generated Content (EGC)?

Posting from employee accounts vs company accounts

Using EGC to help with employee disengagement and recruiting

Examples of successful Day in the Life videos

Frameworks for EGC videos

Does trend-jumping work for companies?

Misconceptions about EGC

Hacks for making solid short-form videos

Consulting vs outsourcing for social media content

The ROI of short-form video for businesses

Making the shift from sales to social media