Ahrefs Podcast
Ahrefs Podcast
Ahrefs Podcast
The $25M non-profit, open source platform taking on WordPress | John O'Nolan (Ghost)
2 hour Posted Oct 15, 2024 at 9:00 am.
What it’s like to work for Wordpress
Launching a Wordpress competitor
Using non-profit and open source to create interest
Why Ghost is better than Wordpress
Using Recommendations and Web Mentions
Passive ways of acquiring an audience
How Ghost is different than Medium
The problem with Quora (and Medium)
Ghost’s major competitors and customer base
Ghost’s priorities for publishers
Journalists vs creators
The Fediverse/Activity Pub
The Fediverse vs media companies
How to become a top publisher
Marketing Ghost
Why a personal brand isn’t everything
Will Ghost ever go “for profit”?
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Show notes
John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking.
He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive.
With so much to unpack, there was a lot to discuss, including:
We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find John:
X: @JohnONolan
LinkedIn: https://www.linkedin.com/in/johnonolan/
Website: https://john.onolan.org/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in the episode:
Space campaign: https://space.paddle.com/
Anthony Kenneda: https://www.linkedin.com/in/akennada/
Goldenhour: https://www.goldenhour.net/
Adam Robinson: https://www.linkedin.com/in/retentionadam/
Marketing Against the Grain:
Resources:
Fediverse/Activity Pub: https://en.wikipedia.org/wiki/Fediverse
Ev Williams: https://en.wikipedia.org/wiki/Evan_Williams_(Internet_entrepreneur)
MKBHD: https://www.youtube.com/user/marquesbrownlee