What happens when an SEO tool can't compete in SEO? That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland. In this episode, you'll learn:- How to excel at product marketing- Why Surfer does - Tracking customer responses to onboarding- The benefit of educational videos- Where you should be distributing your webinars- What the brand got out of redisigning their homepage- Should you create a brand bible? - Why SaaS certifications are valuable to clients and companies- The secret to making your AI content actually good_________________________________________________If you enjoyed this episode, please subscribe!Where to find Tomasz:LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/Website: https://surferseo.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/