Eric Holtzclaw is the founding partner and chief strategist of the full-service B2B marketing firm Liger. In this episode, we explore the modern-day marketing maze and how to best navigate it. We focus particularly on content marketing; on the core values, mission and vision of a brand; and on the abundance of MarTech available, as well as the changes in job roles and in the skills required for these new roles. Links & mentions: linkedin.com/in/eholtzclawligerpartners.com