As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.

On this Agency X episode, Blake, along with John, talks about the importance of leveraging retention marketing channels to create exceptional customer experiences: 

• Return on Investment for transactional emails and SMS. 
• The importance of segmentation, personalization and timing for achieving success with SMS.
• Post-purchase touchpoints being a low-hanging fruit to build consumer loyalty and drive retention. 
• Real-life examples of what DTC brands are doing to meet their customers' rising expectations.