According to a story in VinePair’s VP Pro newsletter, quoting an article from Shanken News Daily, Don Julio in 2025 became the biggest spirits brand in the USA, measured by revenue. And this during a year when Don Julio was dragged through the mud. So, what does this tell us?

Does the water matter in Mezcal and Tequila?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. If you're interested in Mezcal, Tequila, Raicilla, or other things you'd drink in Mexico, this might be the place you're looking for.