An article in Food & Wine highlighted a crisis in craft distilleries in the USA. I think there's a lot of overlap between that crisis and what so many of these families in rural Mexico are experiencing — the discomfort of trying to preserve something that's art-focused in a world that’s more commodity-focused. But is the market even built for that? We try to suss it out in this episode of Agave Road Trip!Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jordan Tepper of Apologue Spirited Liqueurs with insights from Morten LJ Koch of Mezcal Chulele.