Against the Odds
Against the Odds
UNAIDS
Swati Bhattacharya - the Ad Queen Changing Hearts and Minds
39 minutes Posted Sep 14, 2022 at 3:00 pm.
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Our guest this week is Swati Bhattacharya, the first woman to become the Chief Creative Officer of a major advertising company in India. She has fought throughout her career against advertising stereotypes, particularly around the traditional roles of women in India, whether as mothers, daughters, wives or widows. What makes her different from many of her male colleagues she says, is that, ‘Whatever project I work on I put my heart into it, I have never looked at my audience as product ...