AI has long dominated ag industry headlines—but turning it from concept into day-to-day agronomic practice requires far more than a product launch. In this episode of Ag Tech Talk, FS Agronomy Director Brendan Bachman of GROWMARK breaks down the operational reality behind scaling AI across one of North America’s largest cooperative systems, from building data infrastructure to navigating the complexities of a federated organization.Rather than positioning AI as a disruption, Bachman describes it as a practical layer within existing workflows - one aimed at reducing friction and helping crop specialists make faster, more informed in-season decisions. The discussion highlights the less visible work of adoption: aligning systems, earning grower trust, and driving buy-in across FS locations, while tools like MyFS Agronomy increasingly reshape - not replace - the agronomist’s role in the field.