Welcome to the Ag Inspo podcast! In this episode, we dig into the rich soil of family legacy, technology, and sustainability with sisters Heidi and Wendy of Alsum Farms and Produce. As second-generation leaders of one of the largest potato growers in the country, they share how a humble beginning in rural Wisconsin grew into a vertically integrated ag operation known for quality, integrity, and innovation. From AI-powered sorting systems to meaningful partnerships and community giving, this episode is packed with wisdom, humor, and the heart of agriculture. Don’t miss their insights on building a multigenerational business that stays rooted while reaching toward the future.