Crave Brothers Farmstead Cheese: From Dairy Farm to Cheese Empire In this inspiring interview, George Crave shares the remarkable story of how his family diversified their dairy operation by building an on-site cheese factory. Discover how they navigated the leap of faith, hired the right expertise, and leveraged strategic partnerships to transform their farm into a nationally-distributed cheese brand. An entrepreneurial tale full of innovation, sustainability, and keeping the family business thriving for over 40 years.