Show notes
This week on Affirm That Sh!t, Jennifer Rogers chats with Lisa Marie Robinson, a trailblazing fractional CFO and founder of thesassywealthcoach.com. Lisa’s story is one of grit, resilience, and transformation. From growing up in a broken home to navigating foreclosures, bankruptcy, and 50-hour workweeks just to make ends meet, Lisa’s life was far from easy.
Lisa shares the pivotal moment when she heard an inner voice urging her to prioritize her family. Her decision to leave her corporate job and embrace government assistance sparked a journey of financial self-discovery. Determined to rewrite her story, Lisa immersed herself in books like Profit First and developed her own money roadmap—a strategy that assigns every dollar a purpose.
In this inspiring episode, Lisa candidly discusses the shame she overcame, the importance of self-belief, and her mission to empower women entrepreneurs to take control of their finances. From saving a client $30,000 to creating actionable strategies for success, Lisa proves that the only way to fail is by quitting.
Lisa shares the pivotal moment when she heard an inner voice urging her to prioritize her family. Her decision to leave her corporate job and embrace government assistance sparked a journey of financial self-discovery. Determined to rewrite her story, Lisa immersed herself in books like Profit First and developed her own money roadmap—a strategy that assigns every dollar a purpose.
In this inspiring episode, Lisa candidly discusses the shame she overcame, the importance of self-belief, and her mission to empower women entrepreneurs to take control of their finances. From saving a client $30,000 to creating actionable strategies for success, Lisa proves that the only way to fail is by quitting.

