Robin Hall was given some tough news a few years ago when her beloved employer, Smartwool, announced they were moving their headquarters from her even more beloved hometown of Steamboat Springs, Colorado, to Denver. She chose to stay in Steamboat. Instead of wallowing in the depths of despair, she and a few other colleagues dreamed up a new business that would use all of their skills in the clothing world with a goal of supporting the community in their small mountain town. It’s called Town Hall Co, a brand that makes kids’ outdoor gear. This is the story of what happened in the year prior to their launch, a perfect moment in time to capture before things really take off.