In this episode, Eric Helitzer, founder and CEO of SubBase, shares his journey from construction trades to building innovative material management software for the construction industry. Discover key lessons learned, the challenges of tech adoption among subcontractors, and insights into industry-specific product development. key topicsConstruction industry evolution and tech adoptionLessons learned from building a construction SaaSChallenges of building for subcontractorsIndustry-specific product development insightsThe importance of relationships in construction techStrategies for onboarding and customer successThe role of education in construction software adoption Chapters 💡Learn more about SubBase here: https://www.subbase.io/  📞 If you are exploring ai in construction or need support in GTM for your construction tech startup, book a discovery call using this link : https://calendly.com/mayur-mistry7/consultancy-discovery-call   📩 Don’t miss future episodes. Subscribe: https://aiaecdigest.substack.com/