Advus After Hours
Advus After Hours
Mitchell Lamoriello and Jeff Lee
Inventing a First-of-Its-Kind Kids Water Brand – Lindsay Dykstra Kiley and Neda Khosrowzadeh of Swelly
46 minutes Posted Dec 16, 2025 at 10:41 pm.
– Intro
– Launching Swelly: The World’s Best Water Scooter
– What is Swelly? Product Explained
– Inspiration & Origin Story
– Naming the Brand & Early Branding Decisions
– Family, Content Creation, and Teamwork
– How Their Partnership Began
– Entrepreneurial Backgrounds
– Balancing Family & Business
– Purpose, Values, and Brand Vision
– Practical Steps: Turning Ideas Into Reality
– Legal, Compliance, and Being First to Market
– Product Design: Creating Something New
– Going Viral & Social Proof
– Supply Chain, Manufacturing & Growing Pains
– The Business Playbook & Learning from Mistakes
– Holiday Sales & Managing Growth
– Expanding the Product Line: Swelly’s Sunglasses for Kids
– Vision for the Future & New Product Sneak Peeks
– Community, Location, and Why Central Florida
– Big Goals: Retail, International, and Shark Tank Dreams
– Final Thoughts
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Show notes
Our guests this week are Lindsay Dykstra Kiley and Neda Khosrowzadeh, co-founders of Swelly and the creators behind a first-of-its-kind motorized water scooter designed for kids. Lindsay and Neda discuss the origin of Swelly, the challenges of launching and scaling a product in a highly regulated category, how their complementary skill sets and trust as partners drive the business forward, the role of social media and community in early traction, balancing entrepreneurship with family life, what’s next as they build Swelly into a broader family lifestyle brand, and more.
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Learn More: swelly.us
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This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, and retirement management.
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