Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot.

And rightfully so.

Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment.

Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful.

Truly a fantastic episode.

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