A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad.

So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales.

We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end.

Fantastic episode.

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