In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing.  Get a copy of his book at: https://zombie-brands.com/

Andrew Covato - growth and measurement

Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders.Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release.New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.