In this episode of the AdQuick Madvertising podcast, we sit down with Olivia Kory to discuss incrementality, large vs small companies, measurement best practices and more hot topics.

Jack Raines: internet entrepreneurship, gen z, personal finance and more | E59

Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders.Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release.New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.